IST Marketing Department 

The Indian Space Team (IST) Marketing Department acts as the bridge between complex aerospace engineering and the public. Its mission is to humanize rocket science, making the Indian Space Team the most relatable and personal brand in the nation's burgeoning space ecosystem.

By focusing on the "human" side of technology, the Marketing Department ensures that space exploration is not just a government or corporate goal, but a shared human aspiration.

1. Core Objectives: Personalizing Space

The primary focus is to shift the narrative from "machines and fuel" to "people and dreams."

• Democratic Branding: Positioning IST as an "Open National Platform" where anyone—from a village student like founder Shivam Yadav to a professional engineer—can contribute.

• Narrative Storytelling: Using the successful tests of Project NAMBI and the green vision of Project TUSAR to tell a story of Indian perseverance and innovation.

• Building the Ecosystem: Actively marketing to students, researchers, and local industries to join the IST partner network, effectively creating a decentralized "Space Hub" across India.

2. Focus on Extraterrestrial Exploration

The Marketing Department champions the vision that humanity is destined to be a multi-planetary species.

• The "Humanity First" Campaign: Marketing initiatives focus on how the Narayan Mk1 and its 20-ton payload capacity will facilitate the first steps of Indian extraterrestrial habitats and resource collection.

• Extraterrestrial Ethics: Engaging the public in discussions about how India can lead "green" and "ethical" exploration of the Moon and Mars, utilizing the LNG technology from Project TUSAR.

3. Marketing Strategies for 2026

To increase personal connection and engagement, the department utilizes:

ISRO Space Tutor Outreach

Leveraging the official ISRO listing to conduct workshops in rural schools, turning IST into a household name for science education.

Project Vlogs & Behind-the-Scenes

Sharing raw, personal footage of Igniter Tests and SFEB trials to show the "sweat and tears" behind the science.

Interactive Research Platforms

Inviting the public to name future variants of the Narayan Rocket or vote on the next Sky Survey targets in the Cosmology Division.

Global Positioning

Marketing IST’s international research partnerships to show that an Indian startup can lead global conversations on space science.

4. Vision for Developing India's Space Ecosystem

The Marketing Department isn't just selling a rocket; it's selling the future of India.

The Mission: To ensure that by 2035, every Indian feels a personal stake in the Narayan Mk1 launch. We are transforming the "Space Race" into a "Space Family," where extraterrestrial exploration is seen as the next logical step for the growth of Indian society and the survival of humanity.